SUMMARY

 

Innovative creative leader with 25+ years of experience leading creative teams, concepting and designing materials for B-2-B, B-2-C, and retail customers. Able to stimulate ideas, art direct projects and photoshoots, lead and motivate teams, build relationships, stay within budget, create and enforce processes and branding styles, and work effectively and efficiently within a global corporate structure. 

 

RESULTS

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• Moved team from a silo structure to an internal agency model to find efficiencies, share skills, balance workload, and improve branding consistency

• Established a creative review process and project tiering structure where there was none

• Created brand rules and enforced collaboration and similarity across countries

• In just one year, turned my team around into a thriving group of creative and efficient designers

• Successfully transitioned from corporate print design to complex toy package design

• Improved perceived value of the $8B dollar Staples Commercial business unit by providing high-quality, consistently and professionally branded sales materials

• Increased sales by helping to acquire countless new multi-million dollar accounts 

• Transitioned Staples into a global brand by defining and supporting 3 corporate rebrandings

• Helped company growth by successfully developing 2 new business units from scratch

• Significantly shortened timelines and improved output quality with the development and support of 5 custom, large-scale automation projects

• Added value to the team and directly affected company sales, resulting in 6 promotions over 13.5 years

• Increased engagement and output by creating a supportive, respectful team environment 

 

SKILLS

 

Creative Direction, Management, Print/Digital Design, Package Design, Photoshoots, Concepting, Copywriting, Proofing, Campaigns, Events, Presenting, Relationship Building, Sales, New Group Start-up, Creating Processes and Guidelines

 

Adobe CC Suite including InDesign, Photoshop, Illustrator, Acrobat, Bridge; Microsoft 365 including Word, PowerPoint, Excel, and Outlook; basic HTML, CSS, and JavaScript

 

EDUCATION

 

Web Design & Coding Courses
Management Certification Program (1 year program) Intensive Certificate   

Graphic & Web Design Certification (10 month program) Intensive Certificate

Bachelor of Science Degree – Business & Fashion Design, Marketing, and Merchandising

Minors in Fine Arts & French, Phi Upsilon Omicron Honor Society, Massachusetts State Art Scholarship