
Hi. I'm Krista.
The last 25+ years have been packed with incredible learning experiences. I was exposed to many things and wore many hats. I had to adapt to all kinds of situations, solving problems on the fly and figuring things out as I encountered them. And now I am carefully leading my team through the pandemic, facing unprecedented business and personal circumstances, while trying to ensure their physical and emotional well-being.
My daily responsibilities vary greatly, from working on a new corporate brand strategy, to leading brainstorming sessions for new product names, and to creating logo options for new programs. I attend many strategy and kick-off meetings and review my team's creative work. I am an advisor when working with outside agencies and provide direction for commercialization and product design. I also write and edit copy, art direct digital and web projects, present to all levels of internal and external leadership, manage outside agency relationships and projects, do press checks, manage budgets, produce promotional products and dimensional materials, and more. The list goes on and on!
So now the question is, what comes next? Well, I’m open to new challenges and opportunities that would make the best use of my skills and give me a chance to learn even more. I guess that’s a vague answer, but it means I’m very open-minded. I am willing to take risks and try something new! I never want to stop learning and growing.
